A sloth was hurt in the making of this picture

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World Animal Protection
Dear Friend,

On International Sloth Day, there’s a concerning, sometimes fatal threat facing these gentle tree dwellers.

Wildlife selfies may be once-in-a-lifetime moments for tourists. But for the animals involved, they mean a lifetime of suffering – or even death.

If you haven’t already, sign the Wildlife Selfie Code to help filter cruelty out of selfies.

Tourists are blind to sloths’ suffering

Mishandled by one stranger after another, forced into uncomfortable positions, pulled and pushed and squeezed and dropped. The stress of being used as a photo prop is severe. Compounded with sickness from poor diets and constant human contact, it’s likely many sloths do not survive more than six months.

Meanwhile, their photos with happy tourists will be shared all over social media. So many will see their suffering, but many will be blind to it.

If tourists knew about the suffering these animals endure, they’d put their phones and cameras away.

It’s up to each of us to drive down the demand for direct interaction with wild animals, and filter cruelty out of selfies.

Thank you for helping move the world to protect animals.


Simone Clarke
World Animal Protection

Together we can
End the needless suffering of animals
Influence decision makers to put animals on the global agenda
Help the world see how important animals are to all of us
Inspire people to change animals‘ lives for the better
Move the world to protect animals.
World Animal Protection
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